Has anyone ever told you that you should write a book or launch an online course or maybe even start and run a mastermind group coaching?
There are lots of ideas out there on how to go from trading dollars for hours, to leveraging your time to serve several people at once.
Most of the entrepreneurs I work with want a way to serve more people and have more of an impact on the world while increasing the dollars in their bank account.
I mean, who doesn’t, right? But how do you decide what to work on and when, and how do you capture all these brilliant ideas you have so you can use them later?
Well, I am so glad you asked, because that is what today’s episode is all about: how to organize all your ideas to launch your one-to-many offer.
- Learn how to keep all your ideas in one place with examples of both digital and physical options
- My signature method for deciding what idea to work on and develop first
- The step-by-step plan to create so you can actually execute your new offer
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Has anyone ever told you that you should write a book?
Or launch an online course?
Or maybe run a mastermind?
Group coaching maybe?
There are lots of ideas out there on how to go from trading dollars for hours to leveraging your time to serve several people at once.
And that is what today’s episode is all about: how to organize all those ideas you may have about your next level so you don’t miss out on opportunities to fast-track your success.
These are known as 1:many offers in the online entrepreneurship world and they’ve been touted as the secret to scaling your online business.
And most of the entrepreneurs I work with want a way to serve more people and have more of an impact on the world while increasing the dollars in their bank account.
But how do you decide what to work on and when? And how do you capture all these brilliant ideas so you can use them later?
I’m so glad you asked.
Like I mentioned, 1:many offers are powerful in leveling up, but they aren’t for everyone and maybe you are dreaming of one, but you aren’t quite there yet.
I have a client that is extremely happy with the 1:1 work she does with her clients and while she may add a 1:many offer at some point, we mapped out a $120K year for her just working one-on-one with clients.
How do you know if you are ready?
The answer to this is obviously going to be different for everyone but here are a few indicators that you are ready to move to adding a 1:many offer to your product suite.
You have something to teach. Courses, books, masterminds, group programs all have one thing in common: you are teaching someone how to do something. If you are a done-for-you service provider, you need to understand how you’ll teach others to do it for themselves— whether that is your ideal audience for your 1:1 or other professionals like you. For example, as a family photographer, you could teach families how to capture genuine moments using their iPhone OR you could teach other family photographers how to create a thriving photography business using the techniques you’ve perfected.
That leads us to the next indicator of readiness: You have a proven process. You’ve seen results and it is replicable. Meaning it doesn’t just work for you, you have proven that it works for others too. This is one reason I highly recommend that you start with one-on-one clients/customers first so you can hone your signature process quickly and deeply.
And the final indicator is that you’re maxed out on capacity for 1:1 but still not making the revenue you dream of. This is a pretty good indicator you are ready to scale, meaning you take the focus on value off of your 1:1 attention and put it on leading others through a transformation.
So you’ve decided you are ready for a 1:many offer or that you will be in the future and you want to set yourself up for success.
Here is a process you can go through to keep all your ideas organized for when you are ready to act on them and then set yourself up to begin to move forward in the quickest, most effective way when you are ready.
The first step is to create 1 spot to keep all your development ideas. It can be really frustration to sit down and plan out your next quarter or year and you can’t find all the brilliant ideas you’ve had because they are scattered across post-its, napkins, scraps of paper, receipts, and the Notes app on your phone.
Decide on ONE SPOT where you’ll keep all your brilliant ideas. I personally love a digital solution for this because it is searchable but you do you, girl. Here are some of my favorites:
Asana – this is a project management software with a free version. You can have an Ideas Project where you keep all small ideas and when you are ready to develop an idea, it gets its own project. Perfect if you have a team or already use Asana.
Evernote – This app is perfect for those of you that love to write. You can easily keep an Ideas notebook and add to it over time. It’s digital and you can also save online articles, images, links— all the things— to help you in development of your ideas.
Notebook or back of planner – If you are more of a “write it out” kinda person, you can have one notebook or use the back of your paper planner to keep notes. As someone who enjoys the process of writing out ideas, this is my go-to. But since I like things to be searchable, I do this on an iPad with an Apple Pencil in the Goodnotes app. It allows me to write in my handwriting, but it is totally searchable. Win-win.
Once you’ve decided on your one spot, create a plan for how you’ll make sure all the ideas get there. It may not make sense for you to bring your computer into the shower with you where all your great ideas happen or to have a notebook on the seat next to you while driving around, where some of my best ideas come to me. It’s not safe or practical. So, you may record a voice note with the idea while in the car, or get a waterproof pad of paper and pencil for in the shower and then once a week you gather all the ideas from those places into your one spot. It’s all about systems and creating something you can follow.
The second step is to sit down to prioritize what you’ll work on first.
A lot of the entrepreneurs that I work with, a lot of the entrepreneurs that are in my audience, they have all these ideas and have difficulty moving forward on any of them because they don’t want to make the wrong decision.
So, how do you prioritize what to do first?
I’m gonna share with you my BRAVE method.
Brainstorm, Rate, Ask, Verify, Experiment.
First of all, write down all the possibilities. That is the brainstorm piece.
And then rate each of them based on this criteria, 1-5:
How ready do you feel to take that possibility on? Do you have the space to really make this a priority?
How much will the result help you get closer to your vision? How aligned is this possibility with your strengths?
How much would that possibility make others easier?
How excited are you for this possibility?
And then add up the numbers for each possibility.
Now you have each possibility with a score, some great numerical data. But we don’t just make decisions based on numerical data.
Next, ask really good questions:
1. What do you want to be known for?
2. What do people come to you for now? What questions do they ask or favors do they ask for?
3. Is there a gap in the market that you’ve noticed?
Now you have numerical data and logical data to make a decision. So make a decision. And then verify.
To verify, sit with your decision and determine how it feels.
Does it feel scary? Probably. And that is okay.
But does it feel expansive or constrictive? That can give us a good idea of how our intuition is weighing in.
And then, it’s time to experiment. Move forward and begin to make moves testing out your big idea.
That is where the 3rd step comes in: Time to make a plan.
By when do you want this to launch? What is the goal really? To launch it or to sell it out? Be specific.
Reverse-engineer your big goal to determine what you need to do every day and week to make that your reality. If you want a little more guidance on breaking down goals, you can catch my Goal-Getter workshop that walks you through setting aligned goals and then breaking them down to make incremental progress every day. Head on over to workwithprocess.co/goalsworkshop to get it.
I highly recommend that as you are building your action plan to start small. You are allowed to iterate on an idea so maybe start with a 90-minute workshop that you deliver live via Zoom to 10 people. Then move onto a mini-course and then maybe your signature course. Or if you are leaning more towards a book series you want to be known for. Start with an ebook or digital workbook. This will allow you to experiment and test out your ideas while gathering some great feedback and honing your process for the 1:many crowd.
I always like to end each episode with an action step that you can take right now to help you move forward and begin to implement immediately. Here is your action step for this episode:
Put your capture system in place. Decide the one place you are going to store all your good ideas and pull together everything in that one spot.
nds well too.